Trawling through the 40W5500’s features before getting stuck into its picture performance, the first thing to report is that Sony’s AppliCast online system still feels impoverished compared with the online services of its competitors, chiefly because it doesn’t currently carry any third-party content such as YouTube, Flickr, or even Yahoo. Four HDMIs set the right tone, with able headline support from the already-mentioned Ethernet jack, and a USB port that goes beyond the spec of many by being able to play back video files as well as the more typical JPEG stills and MP3 music files. Oddly, I didn’t find the design of this 40in model as impressive as I did on the 46in version I tested previously. But the addition of a little shiny plastic grey strip along the bottom edge doesn’t quite do enough to give the 40W5500 that extra push that makes the latest TVs from, say, Samsung and LG so eye-catching. The glossy black bezel feels unusually well built, and the severely angular sculpting creates a sense of aggression that will doubtless appeal to some – most likely men. I’ll inevitably return to some of these features in the course of this review, but first I should tell you that the 40W5500 looks… OK. And finally, that same Ethernet port can be used to jack into files on a networked PC. Fourth, it’s got a built-in Ethernet port you can use to connect to Sony’s AppliCast online service. Third, it’s got Sony’s impressive new Bravia Engine 3 video processing. The W bit of its name reveals that the 40in 40W5500 sits relatively high up Sony’s latest LCD range, and immediately tells us a number of key things about its specifications. And I might as well say right away that this run of form continues – maybe even accelerates – with the 40W5500.
We’ve already been deeply impressed by multiple sets from this range.
#SONY BRAVIA 40 TV#
After repeated generations of TV misfires, Sony has really got its act together for its 2009 Bravia LCD range.
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